Introducing: the Author, Aidan Montague a former Chartered Professional Engineer turned marketer...Yes, Go Figure! Aidan has been featured on:

POWERFUL INSIGHTS: For Professional Engineers (incl Consultants) - delivered via my FREE 7-Day eCourse

How To Grow your Engineering Business - Without Spending a Fortune on Marketing

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ENGINEERS - RESET

Here is the FREE Special Report that you will receive at the outset of the 7-Day eCourse - specifically for Engineering Business Owners.

This Special Report is jam-packed full of practical strategies that you can immediately apply to position (or reposition) your business to grow rapidly - without spending a fortune on marketing.

Included FREE with the 7-Day eCourse that you can download above.

Here are just a few examples of insights you will get - FREE

Discover How to Avoid the "Race-to-the-Bottom" on Price that is Usually Driven by Clients' Lose-Lose Procurement Policies

The expertise that we have honed as Professional
Engineers is way too valuable to be given away for less than it's worth, undermining the profession as a whole. Worse, it creates a Lose-Lose situation for both the Engineer and the Client. Invariably they will finish up with an inferior solution, due to a decision based price rather than value. Discover practical strategies to position your business so that you are not dependent on this type of business.

Discover the #1 Indicator of Future Engineering Business Success (Hint: It's NOT what you think!)

This principle was first articulated by, Bruce Henderson, the founder of Boston Consulting and later applied, even more potently, by Bill Bain - founder of Bain Capital, one of the world's leading private investment firms, with approx $180 billion of assets under management.

Find Out Why Its NOT All About the People (in spite of conventional wisdom)

Of course, you need good people. However, that was NOT the primary ingredient that Don Valentine, the legendary founder of Sequoia Capital, looked for before making investments in Apple, Yahoo, Google, Zapos, Cisco and many others.

Discover Why Only the POTENTIAL Of Your Engineering Business is Determined by Your Skills, Knowledge, Leadership and Hard Work.

In fact, the actual success of your business is determined by your CONSTRAINTS (the bottlenecks). This is a revolutionary concept based on the work of Dr Eli Goldratt, consultant to many of the world's largest corporations, including General Motors, Proctor & Gamble and AT&T... Find out why your improvements efforts will almost certainly fail unless you follow these important principles.

Why Listen To Me?

Aidan Montague

Former Chartered Member, Engineers Australia

I am a professional engineer by background and a former Chartered Member of Engineers Australia. I have worked as a design engineer, and I have spent a lot of time in the Mining and Oil & Gas industries. I worked in the design office for Rio Tinto and Fluor and I have worked on-site and offshore at Alcoa, Woodside (Offshore Exploration), Pertamina (Indonesia) and many others. This gave me valuable insights on how sophisticated companies operate, and what it takes to get their attention.

Following a career change, I found myself heading up sales and marketing groups for some of the world’s most successful technology companies (including Cisco Systems in Australia, London, Johannesburg and Singapore). Go figure!

These careers don’t normally go together, so I think I am uniquely placed to understand the business challenges that are faced by professional engineers and consultancies, when selling to large organisations.